Monday, March 10, 2008

Junk Mail

Part One:

Yesterday I was reading the magazine portion of the Sunday paper, and one of the teasers on the front cover was "How to Stop Getting Pesky Junk Mail." Now, I could, but I don't, take offense to this. After all, I make a good living writing "Junk Mail." So it's in my best interest to keep it going. However, I absolutely believe anyone has the right not to receive it if they choose. That's part of what makes America great! However ...

Part Two: A week or so ago, my wife went to get the mail and there was none. I went back a few hours later to get it, and being well past the mailman's work day, I concluded that we just didn't get any that day. Which is odd ... and a bit unsettling. And THAT is what balances out the feelings of those who say they don't like junk mail.

I submit, that NO ONE likes going to the mail box and finding nothing. While many may not admit it, I think it makes people feel sad and unloved if they don't get any mail. They may complain on one hand, but something is always (or at least usually)better than nothing!

If the legislation that has been proposed in many states passes to allow people to put their name on a Do Not Mail lIst, it could hurt my clients and then me. But I hold out hope that given the choice, most people will choose something, over nothing.

My Job ... I like to make sure everything I write is useful, high-quality and welcome in a person's mail box. I know I won't please everyone, but I like to think they will find my clients mail a useful message, rather than an intrusion.

1 comments:

Josef Katz said...

I personally hate the term Junk Mail. Since I too make my leaving in direct marketing. A while back the DMA was going to try and change the perception of our industry but either failed at the effort or just gave up the fight all together.