Since I've been on my own as a freelance DM copywriter, Summers tend to be slow for me. Which is both good and bad. Good because it gives me lots of time to do what I want and spend time with the famly. Bad because it's no fun to not have your phone ring anymore. Typically, in the Summer, my clients don't want to mail because America is on vacation, and my clients tend to take long vacations as well.
This Summer, the wave of work never stopped. It only got bigger.
To be honest, I was a little worried that the usual Summer slowdown coupled with the recession, or start of a recession, was going to really impact my workload.
It appears to have had the opposite effect. I've been swamped. My clients are still working like crazy, testing new ideas and pumping out marketing dollars. Which many companies understand is the smart thing to do. When things get slow, don't yank the marketing budget, INCREASE the marketing budget.
It's been reasurring to see that the DM industry is alive and well in these tough economic times.
Stephen Kimball
Freelance DM Copywriter
www.skcopywriting.com
Sunday, August 10, 2008
Subscribe to:
Posts (Atom)