I got a comment on my last post about the "Poor Pizza guy" who I wrote about and believe will fail. I was asked. "Well, then why don't you go help them?" Good, thought-provoking (and simple) question! The easy answer is because I've tried this with other people/companies, and most, I feel, don't want help. They think they know what they're doing.
I've actually given TONS of pro bono marketing help to friends, neighbors and family over the years. I'll help anyone that asks. And I think that's the key, if they ask, they truly want help, and will respect what I suggest to them.
Marketing is just marketing. While I believe it makes the world go round in many ways , it's not like I'm a doctor with the power to heal. But I'll always help.
And finally, I have recently taken steps to make myself available to the general business world. I have a very unique client base(hardcore direct marketers and mass mailers), that pay me very well, and we help each other easily. But I have realized that maybe others out there would take my help if offered.
I'm kind of excited to see what happens with my experimenting. I'll keep you posted.
Stephen Kimball
Freelance DM Copywriter
www.skcopywriting.com
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