Great beer Advertising

Though not a beer drinker myself, I always nod my head and say "Yes!" when I see the Coors commercial that tells you how they keep it chilled at ALL time, even during shipping ... show you their neat label that tells you if your can of Coors is cold enough to drink ... and then wrap things up by calling themselves "The Most Refreshing Beer in the World!"

I LOVE that! I love when companies step up and claim a title like that. Are they in fact the most refreshing beer in the world? Maybe? Who can know? But they say it, and no one else does. Plus, people will latch on to anything. Instead of lots of cute, clever, funny image advertsing, Coors took it to a new level to differentiate themselves. They created their own uniqueness with the Cold angle, and used a neat, interactive tool to help you, then they bravely placed a crown on their own heads and declared themselves the most refreshing beer in the world.

THAT is good advertising and solid marketing.

Now if they were even smarter, they'd direct us to a website to print a coupon or do something interactive, or ask us to call for a sweeptakes or discount code or something. They've almost got it!

Stephen Kimball
Freelance DM Copywriter
www.skcopywriting.com