I saw an article yesteday on today's biggest (and no doubt richest ) "ad guy"... Alex Bogusky. Part owner of a big general ad agency credited with helping Burger King and some big beer company do "amazing" things with viral markting.
His latest project (even though he's an admitted Mac user) is Microsoft. If you've seen their latest non-sensical attempt starring Bill Gates and Jerry Seinfeld, you probably said what the rest of us did ..."Huh?" Does that make you want to buy a PC and run Windows on it?
Of course they yanked the ads and said. "Oh, we were going to pull them anyway."
My point is this ... They are no-doubt viral marketing stars. Creating millions of hits on websites and getting people talking ... but only about the ad. The one thing NO ONE seems to know or care about is SALES!
None of the companies, shelling out millions of dollars for this guy, has mentioned anything about increased sales. My guess is because creating buzz alone, does not make people buy anything.
Stephen Kimball
Freelance DM Copywriter
www.skcopywriting.com
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