Tonight I had dinner with a good friend and colleague who was in town to enjoy Utah's "Greatest Snow On Earth" (FYI: If YOU also want to enjoy said snow, see my website for my amazing offer!)
Anyway, with his printing business based in Ohio, and clients across the U.S., he will soon make a full time job of criss-crossing the country in a luxury 5th wheel camper, meeting with his clients one-on-one. Why, in a day of email, cell phones, texting, Laptops, IM, Blackberrys and outrageous gas prices would he go to so much trouble to see a client?
Easy, he closes more deals that way. It's the dying art of creating a personal relationship. Treating them as not just a client, but a friend. Something I have learned goes a long way.
And something that, when I finally got it, changed the way I wrote sales copy for the better. I know I only have a short window of time to get in stride, and on a personal level, with my reader.
In today's marketing cluttered world, it HAS to be personal. As if I could be there in person to deliver the sales pitch myself, with passion, convincibility, emotion, credibility and respect.
Something to think about as you examine your own marketing and advertising. Is it personal, or a bland delivery from a faceless enity far away!
Stephen Kimball
Freelance DM Copywriter
www.skcopywriting.com
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1 comment:
May 17, 2008
Stephen Kimball,
I like your “ideology” here about building a personal relationship with the client. We need to build a lot of new relationships around the world right now in order to launch what I believe will be the turning point for the American economy. Presently, we are suffering from a terrible lack of trade going out of the country- in other words people are NOT buying our PRODUCTS, we are buying theirs. The trade deficit, I believe if corrected (with relationship building) would turn the entire economy around, and also take us into world markets that we could never even imagine. What is your counsel, or advice regarding relationship establishment with new clients when you are trying to sell a creation, good, service, or impression to them. Please tell us what you have tested and what ideas won favor and personal/professional achievement in the past- also please share with us what did not work.
Very Warm Regards,
Tammie Anderson Coffey
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