Virgin Tracks here ... I guess it's about time l join the rest of America and blog my time away!

So my first post ... a story about a bird. We live on a mountaiside. And the back of our house has a lot of very large and high windows. As I sat talking the other day, I kept hearing someting hit against the windows. And I knew there was nothing back on our deck to hit against the windows. So I walked back to look, and there was a poor (I'm guesing a "teenaged" bird) who was stuck. He thought our large windows were his ticket to freedom. He was quite mistaken, and I just thought "dumb bird!"

All he had to do was fly around our house or go "the other way" left or right, and he'd be free. But he just kept thumping against the house for a long time.

So, here's the moral of the story ...

I run into companies all the time that are like this bird. They keep thumping against their marketing problems over and over. Now, I make a nice living writing direct reponse copy for some very big companies. But perhaps one of the more valuable services I offer, I give away absolutely free of charge. l show them ways to "get around the house."

After all, what was the bird's real problem? He was too close to the house. If he simply backed up and looked, he'd see the solution to his problem.

I love doing that for companies who just can't see how to do anything diffently. They get bogged down in "I can't" "We never have" and "How else could we do it."

Thats's what I love ... offering a fresh perspective and a great solution to, what seems to them, an unsurmountable problem.

Whew ... A virgin no more!